{"id":197,"date":"2008-05-19T15:49:54","date_gmt":"2008-05-19T14:49:54","guid":{"rendered":"http:\/\/pixy.cz\/pixynergia\/?p=197"},"modified":"2008-05-19T15:49:54","modified_gmt":"2008-05-19T14:49:54","slug":"kolik-slov-na-webu-muzete-skrtnout","status":"publish","type":"post","link":"https:\/\/www.pixy.cz\/pixynergia\/2008\/05\/19\/kolik-slov-na-webu-muzete-skrtnout","title":{"rendered":"Kolik slov na webu m\u016f\u017eete \u0161krtnout?"},"content":{"rendered":"\n<p>P\u0159et\u00e9k\u00e1 v\u00e1\u0161 komer\u010dn\u00ed web p\u00edsmenky? Hlavn\u011b ty d\u016fle\u017eit\u00e9 str\u00e1nky:\nhomepage, p\u0159edstaven\u00ed produktu, <em>landing<\/em> str\u00e1nky? Mus\u00edte toho\nn\u00e1v\u0161t\u011bvn\u00edk\u016fm mus\u00edte \u0159\u00edct hrozn\u011b moc a m\u00e1te tak m\u00e1lo m\u00edsta? V\u00edte,\njak si \u0161kod\u00edte?<\/p>\n\n<p>Exaktn\u011bji se tomu ve sv\u00e9m aktu\u00e1ln\u00edm sloupku v\u011bnuje Jakob Nielsen: <a\nhref=\"http:\/\/www.useit.com\/alertbox\/percent-text-read.html\">Jak m\u00e1lo\nu\u017eivatel\u00e9 \u010dtou?<\/a>. Odpov\u011b\u010f nen\u00ed nijak p\u0159ekvapiv\u00e1: m\u00e1lo, mali\u010dko.\n\u010c\u00edm v\u00edc toho na str\u00e1nku d\u00e1te, t\u00edm toho p\u0159e\u010dtou\u00a0m\u00e9n\u011b.<\/p>\n\n<p>Jedna v\u011bc jsou <em>autorsk\u00e9<\/em> str\u00e1nky\u00a0\u2013 v\u011bt\u0161inou jde o\u00a0webovou\npodobu liter\u00e1rn\u00edch \u00fatvar\u016f, pov\u00eddky, report\u00e1\u017ee, koment\u00e1\u0159e atd.\u00a0\u2013 kam\nsi \u010dten\u00e1\u0159 p\u0159ijde skute\u010dn\u011b po\u010d\u00edst stejn\u011b jako by si otev\u0159el \u010dasopis\nnebo knihu. Ale co plat\u00ed pro \u010dasopiseck\u00fd \u00fatvar, u\u017e neplat\u00ed t\u0159eba pro\nzpravodajstv\u00ed. Jedna z\u00a0prvn\u00edch v\u011bc\u00ed, co se nau\u010d\u00ed ka\u017ed\u00fd novin\u00e1\u0159, je\nps\u00e1t zpr\u00e1vy hierarchicky: v\u00a0prvn\u00ed v\u011bt\u011b shrnout v\u0161e podstatn\u00e9, v\u00a0prvn\u00edm\nodstavci sd\u011blit hlavn\u00ed detaily, v\u00a0dal\u0161\u00edch pak zjem\u0148ovat a p\u0159id\u00e1vat\npodrobnosti. Spr\u00e1vn\u011b napsanou novinovou zpr\u00e1vu m\u016f\u017eete bez p\u0159em\u00fd\u0161len\u00ed\nodmaz\u00e1vat od konce, v\u00a0krajn\u00edm p\u0159\u00edpad\u011b si vysta\u010d\u00edte s\u00a0prvn\u00ed v\u011btou nebo\ndokonce jen s\u00a0titulkem.<\/p>\n\n<p>Pro str\u00e1nku v\u00a0navigaci produktov\u00e9ho webu, eshopu nebo obchodn\u00ed prezentace\nplat\u00ed je\u0161t\u011b drasti\u010dt\u011bj\u0161\u00ed z\u00e1konitosti: tyhle str\u00e1nky toti\u017e skoro\nnikdo\u00a0ne\u010dte.<\/p>\n\n<p>U\u017eivatel\u00e9 text <em>skenuj\u00ed<\/em> (prol\u00e9tnou a zachyt\u00ed jen n\u011bkolik\nkl\u00ed\u010dov\u00fdch slov a vizu\u00e1ln\u011b siln\u011bj\u0161\u00ed prvky), del\u0161\u00ed a na pohled m\u00e9n\u011b\nd\u016fle\u017eit\u00e9 pas\u00e1\u017ee \u010dasto p\u0159esko\u010d\u00ed \u00fapln\u011b. <strong>\u010c\u00edm m\u00e9n\u011b slov na\nstr\u00e1nce je, t\u00edm v\u00edc si jich n\u00e1v\u0161t\u011bvn\u00edci p\u0159e\u010dtou.<\/strong> Napi\u0161te jen\n7\u00a0v\u00fdsti\u017en\u00fdch slov a m\u00e1te jistotu, \u017ee si je p\u0159e\u010dtou t\u00e9m\u011b\u0159 v\u0161ichni.\nDejte si tam ukecan\u00fd rom\u00e1n a m\u00e1te zaru\u010deno, \u017ee polovina n\u00e1v\u0161t\u011bvn\u00edk\u016f\nodejde, ani\u017e by to v\u016fbec\u00a0\u010detli.<\/p>\n\n<p><strong>Pou\u017e\u00edt t\u0159i\u00a0\u2013 by\u0165 ne zcela p\u0159esn\u00e1 slova\u00a0\u2013 je skoro v\u017edy\nlep\u0161\u00ed ne\u017e exaktn\u011b bezchybn\u00e1 ukecan\u00e1 v\u011bta na dva\u00a0\u0159\u00e1dky.<\/strong><\/p>\n\n<p>Web je pro n\u00e1s holt po\u0159\u00e1d nov\u00e9 m\u00e9dium, m\u00e1me ho m\u00e1lo pod k\u016f\u017e\u00ed a\npo\u0159\u00e1d s\u00a0n\u00edm pracujeme jako se statickou ti\u0161t\u011bnou informac\u00ed. Po\u0159\u00e1d se\nsna\u017e\u00edme na jedno m\u00edsto narvat maximum informac\u00ed najednou. Jen\u017ee web nen\u00ed\nstatick\u00fd. Web m\u00e1 vrstvy, odkazy, um\u00ed zobrazit dodate\u010dn\u00e9 informace na\npo\u017e\u00e1d\u00e1n\u00ed, tu rozbalit box\u00edk, tu vy\u010darovat v\u00a0prostoru tabulky, grafy,\nobr\u00e1zky a animace, otev\u0159\u00edt str\u00e1nku s\u00a0podrobnostmi, nab\u00eddnout sadu odkaz\u016f\ndo takov\u00e9 hloubky, z\u00a0nich\u017e se p\u0159\u00edpadn\u00e9mu z\u00e1jemci a detaily zato\u010d\u00ed\nhlava. A\u00a0na \u00favodn\u00ed stran\u011b m\u016f\u017eou z\u016fstat jen ta t\u0159i nep\u0159esn\u00e1, ale velmi\n\u00fadern\u00e1\u00a0slova.<\/p>\n\n<p>Kolik slov ze sv\u00e9ho webu m\u016f\u017eete \u0161krtnout?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>P\u0159et\u00e9k\u00e1 v\u00e1\u0161 komer\u010dn\u00ed web p\u00edsmenky? Hlavn\u011b ty d\u016fle\u017eit\u00e9 str\u00e1nky: homepage, p\u0159edstaven\u00ed produktu, landing str\u00e1nky? Mus\u00edte toho n\u00e1v\u0161t\u011bvn\u00edk\u016fm mus\u00edte \u0159\u00edct hrozn\u011b moc a m\u00e1te tak m\u00e1lo m\u00edsta? V\u00edte, jak si \u0161kod\u00edte? Exaktn\u011bji se tomu ve sv\u00e9m aktu\u00e1ln\u00edm sloupku v\u011bnuje Jakob Nielsen: Jak m\u00e1lo u\u017eivatel\u00e9 \u010dtou?. Odpov\u011b\u010f nen\u00ed nijak p\u0159ekvapiv\u00e1: m\u00e1lo, mali\u010dko. \u010c\u00edm v\u00edc toho na str\u00e1nku &hellip; <a href=\"https:\/\/www.pixy.cz\/pixynergia\/2008\/05\/19\/kolik-slov-na-webu-muzete-skrtnout\" class=\"more-link\">Pokra\u010dov\u00e1n\u00ed textu <span class=\"screen-reader-text\">Kolik slov na webu m\u016f\u017eete \u0161krtnout?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,4],"tags":[],"class_list":["post-197","post","type-post","status-publish","format-standard","hentry","category-vseobecne","category-webdesign"],"_links":{"self":[{"href":"https:\/\/www.pixy.cz\/pixynergia\/wp-json\/wp\/v2\/posts\/197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pixy.cz\/pixynergia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pixy.cz\/pixynergia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pixy.cz\/pixynergia\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pixy.cz\/pixynergia\/wp-json\/wp\/v2\/comments?post=197"}],"version-history":[{"count":0,"href":"https:\/\/www.pixy.cz\/pixynergia\/wp-json\/wp\/v2\/posts\/197\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.pixy.cz\/pixynergia\/wp-json\/wp\/v2\/media?parent=197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pixy.cz\/pixynergia\/wp-json\/wp\/v2\/categories?post=197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pixy.cz\/pixynergia\/wp-json\/wp\/v2\/tags?post=197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}