{"id":611,"date":"2011-10-07T00:10:36","date_gmt":"2011-10-06T23:10:36","guid":{"rendered":"http:\/\/pixy.cz\/pixynergia\/?p=611"},"modified":"2011-10-07T00:45:18","modified_gmt":"2011-10-06T23:45:18","slug":"jaky-byl-vlastne-prinos-steva-jobse","status":"publish","type":"post","link":"https:\/\/www.pixy.cz\/pixynergia\/2011\/10\/07\/jaky-byl-vlastne-prinos-steva-jobse","title":{"rendered":"Jak\u00fd byl vlastn\u011b p\u0159\u00ednos Steva Jobse?"},"content":{"rendered":"\n

V\u010dera zem\u0159el Steve\nJobs<\/a> a b\u011bhem dne\u0161ka jsem se setkal hned n\u011bkolikr\u00e1t s\u00a0pon\u011bkud\nnech\u00e1pav\u00fdmi dotazy m\u00e9n\u011b znal\u00fdch, pro\u010d se o\u00a0tom vlastn\u011b tolik mluv\u00ed a co\ntenhle \u010dlov\u011bk vlastn\u011b dok\u00e1zal pro lidstvo krom toho, \u017ee \u201eprod\u00e1val\np\u0159edra\u017een\u00e9 nale\u0161t\u011bn\u00e9 p\u0159\u00edstroje hlup\u00e1k\u016fm\u201c (jak pravil jeden z\u00a0nich).\nSteve Jobs byl p\u0159itom jednou z\u00a0nejv\u00fdjime\u010dn\u011bj\u0161\u00edch osobnost\u00ed posledn\u00edho\nstolet\u00ed a pr\u00e1vem pat\u0159\u00ed nav\u017edy do encyklopedi\u00ed a u\u010debnic. Pro\u010d? Zkus\u00edm\nzde shrnout sv\u016fj pohled na tohoto neoby\u010dejn\u00e9ho \u010dlov\u011bka.<\/p>\n\n

I\u00a0kdyby jen<\/em> p\u0159inesl osobn\u00ed po\u010d\u00edta\u010de z\u00a0laborato\u0159\u00ed\nlidem do dom\u00e1cnost\u00ed a do \u0161kol<\/strong>, rozhodn\u011b by tam pat\u0159il. Apple II\nzaplavil (americk\u00e9) \u0161kolstv\u00ed a p\u0159ibl\u00ed\u017eil v\u0161em po\u010d\u00edta\u010de z\u00a0\u00fapln\u011b\njin\u00e9 str\u00e1nky, ne\u017e je dosud znali\u00a0\u2013 psal se rok 1977, pan Sinclair nem\u011bl\no\u00a0ZX80 je\u0161t\u011b ani vlhk\u00e9 sny a po\u010d\u00edta\u010d byl pro v\u0161echny synonymem ob\u0159\u00edho\nstroje p\u0159es p\u016fl patra, obsluhovan\u00e9ho partou technik\u016f. U\u00a0n\u00e1s bohu\u017eel\nkv\u016fli \u017eelezn\u00e9 opon\u011b a n\u011bkdej\u0161\u00edmu striktn\u00edmu embargu na \u201eapply\u201c\nnem\u00e1me ani zd\u00e1nlivou p\u0159edstavu, co znamen\u00e1 Apple u\u017e pro n\u011bkolik generac\u00ed\namerick\u00fdch \u0161kol\u00e1k\u016f. A\u00a0o\u00a0p\u00e1r let pozd\u011bji coby Lisa a hlavn\u011b Macintosh\nve\u0161ly osobn\u00ed po\u010d\u00edta\u010de i\u00a0do dom\u00e1cnost\u00ed, k\u00a0lidem, kte\u0159\u00ed dosud ani\nnetu\u0161ili pro\u010d by si proboha m\u011bl n\u011bkdo kupovat po\u010d\u00edtac\u00ed\nstroj<\/em>\u00a0dom\u016f.<\/p>\n\n

I\u00a0kdyby jen<\/em> zlid\u0161til po\u010d\u00edta\u010de, jejich rozhran\u00ed a\nzp\u016fsob pou\u017e\u00edv\u00e1n\u00ed<\/strong>, rozhodn\u011b by tam pat\u0159il. V\u00a0dob\u011b, kdy se\nobvykl\u00fd stoln\u00ed po\u010d\u00edta\u010d rovnal zelen\u00e9mu termin\u00e1lu s\u00a0\u0159adami \u010d\u00edsel\novl\u00e1dan\u00fd p\u0159\u00edkazy z\u00a0kl\u00e1vesnice (zapome\u0148te na DOS, to u\u017e byl komfort!),\np\u0159i\u0161el Apple s\u00a0grafick\u00fdm rozhran\u00edm ovl\u00e1dan\u00fdm my\u0161\u00ed (n\u00e1pad koupili od\nXeroxu, kde netu\u0161ili, co si s\u00a0takovou neu\u017eite\u010dnou blbinkou po\u010d\u00edt), kter\u00e9\nnaprosto revolu\u010dn\u00edm zp\u016fsobem ovlivnilo styl pou\u017e\u00edv\u00e1n\u00ed po\u010d\u00edta\u010d\u016f na\ndal\u0161\u00edch nejm\u00e9n\u011b 30\u00a0let. Byl to Jobs, kdo trval na tom, \u017ee po\u010d\u00edta\u010d mus\u00ed\nb\u00fdt p\u0159\u00edjemn\u00e9 pou\u017e\u00edvat, \u017ee po\u010d\u00edta\u010d se mus\u00ed pod\u0159\u00eddit pot\u0159eb\u00e1m\nu\u017eivatel\u016f a nikoli naopak, \u017ee po\u010d\u00edta\u010d je radost a z\u00e1bava a nikoli jen\npr\u00e1ce\u00a0\u2014 a kdo to nekompromisn\u011b uv\u00e1d\u011bl do\u00a0praxe.<\/p>\n\n

I\u00a0kdyby jen<\/em> postavil na hlavu a p\u0159evr\u00e1til naruby\nmultimedi\u00e1ln\u00ed pr\u016fmysl<\/strong>, rozhodn\u011b by tam pat\u0159il. Je p\u0159edev\u0161\u00edm\nJobsov\u00fdm d\u00edlem, \u017ee hudba, film a televizn\u00ed po\u0159ady opustily do t\u00e9 doby\nzape\u010det\u011bn\u00e9 konzervy a dostaly se lidem bez jak\u00fdchkoli omezen\u00ed do\npo\u010d\u00edta\u010d\u016f a kapesn\u00edch p\u0159ehr\u00e1va\u010d\u016f. Je jeho z\u00e1sluhou, \u017ee si dnes m\u016f\u017ee\nkdokoli koupit a leg\u00e1ln\u011b st\u00e1hnout z\u00a0internetu prakticky jakoukoli hudbu,\nfilm nebo televizn\u00ed seri\u00e1l, bez jak\u00fdchkoli obstrukc\u00ed, softwarov\u00fdch\nomezen\u00ed, DRM, hardwarov\u00fdch kl\u00ed\u010d\u016f. Byl to p\u0159ev\u00e1\u017en\u011b vliv,\np\u0159esv\u011bd\u010dovac\u00ed schopnosti a hlavn\u011b \u017eivotaschopn\u00e9 jasn\u00e9 vize Jobse, co\np\u0159esv\u011bd\u010dilo velk\u00e1 vydavatelstv\u00ed, producentsk\u00e9 a vys\u00edlac\u00ed spole\u010dnosti,\nk\u00a0n\u011b\u010demu, o\u00a0\u010dem p\u0159ed t\u00edm necht\u011bly ani sly\u0161et a proti \u010demu urputn\u011b\nbojovaly.<\/p>\n\n

I\u00a0kdyby jen<\/em> vytvo\u0159il v\u0161echny ty kr\u00e1sn\u00e9\nhra\u010dky<\/a><\/strong> z\u00a0posledn\u00edch 15\u00a0let, rozhodn\u011b by tam pat\u0159il. Do roku\n1996, kdy se Jobs po 12\u00a0letech vr\u00e1til do Applu, byly po\u010d\u00edta\u010de \u0161ed\u00e9\nkrabice, nejl\u00e9pe ukryt\u00e9 n\u011bkde pod stolem. Jobs p\u0159i\u0161el s\u00a0t\u00edm, \u017ee\ni\u00a0po\u010d\u00edta\u010de mohou b\u00fdt p\u011bkn\u00e9, stylov\u00e9, designovou sou\u010d\u00e1st\u00ed interi\u00e9ru\nnebo dokonce garderoby: iMacy, iBooky, G4 Cube, slavn\u00e1 \u201elampi\u010dka\u201c,\nprofesion\u00e1ln\u00ed G5 stroje, MacBook Air, iPody, iPhony\u00a0\u2014 jedno za\u0159\u00edzen\u00ed\nvedle druh\u00e9ho maj\u00ed sv\u00e9 m\u00edsto v\u00a0muze\u00edch a u\u010debnic\u00edch designu. A\u00a0nejen\nto: Jobs taky dok\u00e1zal sv\u011btu, \u017ee se nem\u00fdl\u00ed v\u00a0n\u00e1zoru, \u017ee v\u011bt\u0161ina lid\u00ed\nchce jednoduch\u00e1, \u00fa\u010delov\u00e1 a p\u0159\u00edjemn\u011b ovladateln\u00e1 za\u0159\u00edzen\u00ed, rad\u011bji\nne\u017e propracovan\u00e9 univerz\u00e1ln\u00ed stroje s\u00a0detailn\u00edm deseti\u00farov\u0148ov\u00fdm\nnastaven\u00edm a parametrick\u00fdm ovl\u00e1d\u00e1n\u00edm v\u0161ech funkc\u00ed. To druh\u00e9 je ide\u00e1lem\nv\u011bt\u0161iny geek\u016f, aj\u0165\u00e1k\u016f a program\u00e1tor\u016f, tedy t\u011bch, kte\u0159\u00ed poh\u0159\u00edchu\ntahle za\u0159\u00edzen\u00ed pro zbytek sv\u011bta navrhuj\u00ed a vyr\u00e1b\u011bj\u00ed, a nikdy nepochop\u00ed,\njak m\u016f\u017ee 80\u00a0% lid\u00ed cht\u00edt n\u011bco, co se ovl\u00e1d\u00e1 pouh\u00fdm jedn\u00edm tla\u010d\u00edtkem.\nJobs lidi ale ch\u00e1pal a d\u00e1val jim p\u0159esn\u011b to, co pot\u0159ebovali. Za\u0159\u00edzen\u00ed,\nkter\u00e1 marn\u011b zkou\u0161eli vyvinout jin\u00ed po cel\u00e1 desetilet\u00ed a kter\u00e1 v\u00a0jeho\npod\u00e1n\u00ed doslova m\u011bn\u00ed sv\u011bt a op\u011bt i\u00a0na\u0161e zp\u016fsoby pou\u017e\u00edv\u00e1n\u00ed\npo\u010d\u00edta\u010d\u016f a multim\u00e9di\u00ed.<\/p>\n\n

I\u00a0kdyby jen<\/em> vytvo\u0159il NeXT<\/a><\/strong>, rozhodn\u011b by tam\npat\u0159il. Opera\u010dn\u00ed syst\u00e9m zcela nov\u00e9 generace a stroje, na kter\u00fdch vzniklo\nmnoho neuv\u011b\u0159iteln\u00fdch v\u011bc\u00ed: od prvn\u00edho webov\u00e9ho serveru a prohl\u00ed\u017ee\u010de,\np\u0159es prvn\u00ed slavn\u00e9 3D hry (Wolfenstein a Doom) nebo aplikace jako Mathematica,\na\u017e po WebObjects. A\u00a0v\u00a0neposledn\u00ed \u0159ad\u011b je NeXT z\u00e1kladem sou\u010dasn\u00e9ho Mac\nOS\u00a0X a pota\u017emo i\u00a0iOS.<\/p>\n\n

I\u00a0kdyby jen<\/em> zalo\u017eil Pixar<\/a><\/strong>, rozhodn\u011b by tam\npat\u0159il. I\u00a0za t\u011bmi kouzeln\u00fdmi filmy, kter\u00e9 zm\u011bnily animovan\u00fd film stejn\u011b\njako Disnyeho Sn\u011bhurka p\u0159ed t\u0159i\u010dtvrt\u011b stolet\u00edm a kter\u00e9 zase nau\u010dily\nchodit na anim\u00e1ky i\u00a0dosp\u011bl\u00e9, stoj\u00ed vize, invence a tvrdohlavost\nSteva\u00a0Jobse.<\/p>\n\n

I\u00a0kdyby byl vn\u00edm\u00e1n jen<\/em> jako mana\u017eer<\/strong>, pat\u0159il by\ntam\u00a0\u2013 a snad ze v\u0161eho nejv\u00edc. V\u00a0r\u00e1mci ka\u017ed\u00e9ho studia ekonomie se\nstudenti u\u010d\u00ed o\u00a0lidech jako Lee Iacocca<\/a>, jejich\u017e\n\u017eivotopis je prakticky povinnou \u010detbou ka\u017ed\u00e9ho mana\u017eera. Ov\u0161em to, co\ndok\u00e1zal Iacocca u\u00a0Chryslera, dok\u00e1zal Jobs za \u017eivot hned n\u011bkolikr\u00e1t a ve\nfin\u00e1le i\u00a0v\u00a0mnohem v\u011bt\u0161\u00edm m\u011b\u0159\u00edtku. Z\u00a0gar\u00e1\u017eov\u00e9 firmy vytvo\u0159il jednu\nz\u00a0nejzn\u00e1m\u011bj\u0161\u00edch a nejrespektova\u00adn\u011bj\u0161\u00edch po\u010d\u00edta\u010dov\u00fdch firem.\nZ\u00a0vlastn\u00ed firmy byl vyhozen\u00a0\u2013 ale po\u0159\u00eddil si dv\u011b nov\u00e9, kter\u00e9 op\u011bt\nob\u011b dovedl na \u0161pi\u010dku sv\u011btov\u00e9 extrat\u0159\u00eddy: v\u00fd\u0161e zm\u00edn\u011bn\u00e9 NeXT a Pixar.\nA\u00a0kone\u010dn\u011b: vr\u00e1til se po letech do Applu pot\u00e1cej\u00edc\u00edho se na hranici krachu\na b\u011bhem dek\u00e1dy jej vyt\u00e1hl na absolutn\u00ed \u0161pi\u010dku a nakonec k\u00a0nejvy\u0161\u0161\u00ed\nmo\u017en\u00e9 met\u011b: vytvo\u0159il z\u00a0n\u011bj nejv\u011bt\u0161\u00ed a nejcenn\u011bj\u0161\u00ed firmu sv\u011bta.\nV\u00a0roce 2006\u00a0p\u0159edb\u011bhl do t\u00e9 doby nejv\u011bt\u0161\u00edho v\u00fdrobce po\u010d\u00edta\u010d\u016f Dell,\np\u0159edstihl Cisco, Microsoft, a n\u00e1sledn\u011b i\u00a0nejv\u011bt\u0161\u00ed korporace mimo obor IT,\ngiganty jako GE nebo Exxon. Nen\u00ed u\u017e vy\u0161\u0161\u00edho c\u00edle, kter\u00e9ho by mohl\njak\u00fdkoli mana\u017eer kdy dos\u00e1hnout.<\/p>\n\n

Jen\u017ee Steve Jobs nedos\u00e1hl za \u017eivot jen kter\u00e9koli z\u00a0v\u00fd\u0161e uveden\u00fdch\npam\u011btihodn\u00fdch met, zvl\u00e1dl je v\u0161echny, a zdaleka ne jen ty. A\u00a0i\u00a0kdybychom\npominuli v\u0161echny hmatateln\u00e9 v\u00fdsledky, kter\u00fdch kdy dos\u00e1hl, z\u016fst\u00e1v\u00e1 to\nv\u016fbec nejcenn\u011bj\u0161\u00ed. P\u0159\u00edb\u011bh d\u016fsledn\u00e9ho vizion\u00e1\u0159e, bezpo\u010det d\u016fkaz\u016f\ntoho, \u017ee s\u00a0pat\u0159i\u010dn\u00fdm z\u00e1palem nic nen\u00ed nemo\u017en\u00e9, a potvrzen\u00ed toho, \u017ee\nnejlep\u0161\u00ed v\u011bci se \u010dasto mus\u00ed prosadit navzdory a p\u0159es odpor v\u011bt\u0161inov\u00e9ho,\nproto\u017ee konzervativn\u00edho n\u00e1zoru. A\u00a0jinak ani nic nov\u00e9ho a p\u0159evratn\u00e9ho\nvzniknout nem\u016f\u017ee. Leaders do not follow, followers do not\u00a0lead.<\/em><\/p>\n\n

V\u011b\u010dn\u00e1 \u010dest a sl\u00e1va tv\u00e9 pam\u00e1tce, Steve.<\/p>\n","protected":false},"excerpt":{"rendered":"

V\u010dera zem\u0159el Steve Jobs a b\u011bhem dne\u0161ka jsem se setkal hned n\u011bkolikr\u00e1t s\u00a0pon\u011bkud nech\u00e1pav\u00fdmi dotazy m\u00e9n\u011b znal\u00fdch, pro\u010d se o\u00a0tom vlastn\u011b tolik mluv\u00ed a co tenhle \u010dlov\u011bk vlastn\u011b dok\u00e1zal pro lidstvo krom toho, \u017ee \u201eprod\u00e1val p\u0159edra\u017een\u00e9 nale\u0161t\u011bn\u00e9 p\u0159\u00edstroje hlup\u00e1k\u016fm\u201c (jak pravil jeden z\u00a0nich). Steve Jobs byl p\u0159itom jednou z\u00a0nejv\u00fdjime\u010dn\u011bj\u0161\u00edch osobnost\u00ed posledn\u00edho stolet\u00ed a pr\u00e1vem pat\u0159\u00ed … Pokra\u010dov\u00e1n\u00ed textu Jak\u00fd byl vlastn\u011b p\u0159\u00ednos Steva Jobse?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,1],"tags":[],"class_list":["post-611","post","type-post","status-publish","format-standard","hentry","category-apple","category-vseobecne"],"_links":{"self":[{"href":"https:\/\/www.pixy.cz\/pixynergia\/wp-json\/wp\/v2\/posts\/611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pixy.cz\/pixynergia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pixy.cz\/pixynergia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pixy.cz\/pixynergia\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pixy.cz\/pixynergia\/wp-json\/wp\/v2\/comments?post=611"}],"version-history":[{"count":27,"href":"https:\/\/www.pixy.cz\/pixynergia\/wp-json\/wp\/v2\/posts\/611\/revisions"}],"predecessor-version":[{"id":637,"href":"https:\/\/www.pixy.cz\/pixynergia\/wp-json\/wp\/v2\/posts\/611\/revisions\/637"}],"wp:attachment":[{"href":"https:\/\/www.pixy.cz\/pixynergia\/wp-json\/wp\/v2\/media?parent=611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pixy.cz\/pixynergia\/wp-json\/wp\/v2\/categories?post=611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pixy.cz\/pixynergia\/wp-json\/wp\/v2\/tags?post=611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}