{"id":653,"date":"2013-02-27T15:40:45","date_gmt":"2013-02-27T14:40:45","guid":{"rendered":"http:\/\/pixy.cz\/pixynergia\/?p=653"},"modified":"2013-02-27T15:40:45","modified_gmt":"2013-02-27T14:40:45","slug":"vzrusujici-designerske-casy","status":"publish","type":"post","link":"https:\/\/www.pixy.cz\/pixynergia\/2013\/02\/27\/vzrusujici-designerske-casy","title":{"rendered":"Vzru\u0161uj\u00edc\u00ed designersk\u00e9 \u010dasy"},"content":{"rendered":"\n<p>Tahle historick\u00e1 firemn\u00ed loga a zna\u010dky produkt\u016f ka\u017ed\u00e9ho jenom\notravuj\u00ed. Ka\u017ed\u00e9 je \u00fapln\u011b jin\u00e9, kdy\u017e se jich sejde v\u00edc pohromad\u011b, je to\no\u0161kliv\u00e9, ka\u017ed\u00fd pes jin\u00e1 ves. Sou\u010dasn\u00ed design\u00e9\u0159i jsou si tohoto\nprobl\u00e9mu v\u011bdomi a za\u010dali ho \u0159e\u0161it. P\u0159erod je postupn\u00fd a pozvoln\u00fd, ale\np\u0159ece jen patrn\u00fd: v\u0161echna loga budou postupn\u011b unifikov\u00e1na podle\njednotn\u00e9ho\u00a0vzoru.<\/p>\n\n<p>Prvn\u00ed krok u\u017e za\u010dal p\u0159ed n\u011bkolika lety, ka\u017ed\u00e9 nov\u00e9 logo nebo redesign\nloga star\u00e9ho dnes odpov\u00edd\u00e1 vzoru schv\u00e1len\u00e9ho <em>Uni\u00ed unifikovan\u00e9ho\ndesignu (UUD)<\/em> pr\u00e1v\u011b pro tuto prvn\u00ed f\u00e1zi: n\u00e1zev firmy \u010di produktu\nproveden\u00fd t\u00edm nejoby\u010den\u011bj\u0161\u00edm dostupn\u00fdm, co nejv\u00edce technicistn\u00edm\np\u00edsmem, bez jak\u00fdchkoli dopl\u0148k\u016f, v\u00fdst\u0159elk\u016f a ozdob, doporu\u010duje se\npou\u017e\u00edvat jednotn\u011b pouze mal\u00e1 p\u00edsmena (a to i\u00a0pro n\u00e1zvy m\u011bst aj.). Tento\njednoduch\u00fd n\u00e1pis je alternativn\u011b dopln\u011bn\u00fd po lev\u00e9 \u010di prav\u00e9 stran\u011b\nnejv\u00fd\u0161e jedn\u00edm jednoduch\u00fdm symbolem. Vhodn\u00fdm symbolem je n\u011bjak\u00fd znak\nASCII (p\u0159edev\u0161\u00edm se doporu\u010duj\u00ed interpun\u010dn\u00ed znam\u00e9nka a podobn\u00e9 znaky),\np\u0159\u00edpadn\u011b co nejjednodu\u0161\u0161\u00ed grafick\u00fd prvek (nap\u0159. \u010d\u00e1ra). Do postupn\u00e9ho\np\u0159erodu u\u017e se zapojuj\u00ed mal\u00e9 i\u00a0velk\u00e9 firmy, ve sv\u011bt\u011b i\u00a0u\u00a0n\u00e1s, stejn\u011b\njako m\u011bsta i\u00a0cel\u00e9 \u00fazemn\u00ed\u00a0celky.<\/p>\n\n<div class=\"center\">\n\t<div><a class=\"imagelink\"\n\thref=\"\/pixynergia\/wp-content\/uploads\/2013\/02\/loga1.png\" rel=\"lightbox[img_loga]\"\n\ttitle=\"Loga upravovan\u00e1 dle f\u00e1ze 1\"><img id=\"img_loga1\"\n\tsrc=\"\/pixynergia\/wp-content\/uploads\/2013\/02\/loga1-300x225.png\" width=\"300\"\n\theight=\"225\" class=\"aligncenter\" alt=\"foto\" \/><\/a><\/div>\n<\/div>\n\n<p>Pov\u0161imn\u011bte si neladu a nesourod\u00e9 zm\u011bti barev a tvar\u016f u\u00a0n\u011bkdej\u0161\u00edch\nlogotyp\u016f v\u00a0lev\u00e9m sloupci, a v\u00fdrazn\u00e9ho zklidn\u011bn\u00ed a ji\u017e znateln\u00e9\nunifikace v\u00a0nov\u00fdch n\u00e1vrz\u00edch. Zm\u011bna je skute\u010dn\u011b pom\u011brn\u011b dob\u0159e zn\u00e1t a\npov\u0161imne si j\u00ed u\u017e i\u00a0laik. V\u011bt\u0161ina nicm\u00e9n\u011b zat\u00edm vol\u00ed pomalej\u0161\u00ed\np\u0159echod a ponech\u00e1v\u00e1 si dosud v\u00a0logotypu vedle n\u00e1pisu barevn\u011bj\u0161\u00ed\ngrafick\u00fd prvek, nicm\u00e9n\u011b jsou si v\u011bdomi, \u017ee tento ve shod\u011b s\u00a0ak\u010dn\u00edm\npl\u00e1nem UUD bude po 1.\u00a01.\u00a02018 odstran\u011bn. N\u011bkter\u00e1 designersk\u00e1 studia cel\u00fd\nkoncept dosud zcela nepochopila a do n\u00e1pisu se sna\u017e\u00ed vn\u00e1\u0161et n\u011bjak\u00e9\nspeci\u00e1ln\u00ed prvky, kter\u00e9 logo ozvl\u00e1\u0161t\u0148uj\u00ed a odli\u0161uj\u00ed od ostatn\u00edch.\nU\u00a0n\u00e1s je tristn\u00edm p\u0159\u00edkladem tohoto zastaral\u00e9ho p\u0159\u00edstupu t\u0159eba Kafka\ndesign (viz nap\u0159. zcela nestandardn\u00ed \u201eA\u201c v\u00a0jejich redesignu CL-EVANS).\nAni pou\u017e\u00edv\u00e1n\u00ed negativn\u00edho prostoru k\u00a0posunu prost\u00e9ho n\u00e1pisu na n\u011bjak\u00e9\nvy\u0161\u0161\u00ed \u00farovn\u011b (NASA, FedEx atd.) nebude p\u0159\u00edpustn\u00e9.<\/p>\n\n<div class=\"center\">\n\t<div><a class=\"imagelink\"\n\thref=\"\/pixynergia\/wp-content\/uploads\/2013\/02\/loga2.png\" rel=\"lightbox[img_loga]\"\n\ttitle=\"Loga s dosud neupravenou typografi\u00ed\"><img id=\"img_loga1\"\n\tsrc=\"\/pixynergia\/wp-content\/uploads\/2013\/02\/loga2-259x300.png\" width=\"259\"\n\theight=\"300\" class=\"aligncenter\" alt=\"foto\" \/><\/a><\/div>\n<\/div>\n\n<p>Ve druh\u00e9, fin\u00e1ln\u00ed f\u00e1zi\u00a0\u2013 kter\u00e1 zapo\u010dne posledn\u00ed p\u016flrok p\u0159ed\nkl\u00ed\u010dov\u00fdm 1.\u00a0lednem 2018\u00a0\u2013 budou pak v\u0161echna loga p\u0159evedena do jednotn\u00e9\nformy. N\u00e1pis s\u00a0n\u00e1zvem zna\u010dky bude proveden jednotn\u00fdm p\u00edsmem (schv\u00e1len\u00fdm\nEK EU na n\u00e1vrh UUD), jednotn\u011b mal\u00fdmi p\u00edsmeny a jednobarevn\u011b. K\u00a0n\u00e1pisu\nbude moci b\u00fdt p\u0159ipojen jeden jednoduch\u00fd symbol, pou\u017e\u00edvaj\u00edc\u00ed nejv\u00fd\u0161e\njednu dopl\u0148kovou barvu. Ze zna\u010dek, je\u017e budou obsahovat grafick\u00e9 prvky\np\u0159\u00edli\u0161 slo\u017eit\u00e9 \u010di jinak nevyhovuj\u00edc\u00ed, bude symbol org\u00e1ny UUD\nodstran\u011bn, p\u0159\u00edpadn\u011b jim bude p\u0159id\u011blen symbol\u00a0nov\u00fd.<\/p>\n\n<p>Nejv\u00fdznamn\u011bj\u0161\u00ed firmy pochopiteln\u011b nenech\u00e1vaj\u00ed nic n\u00e1hod\u011b a na\nzm\u00edn\u011bnou f\u00e1zi 2\u00a0jsou ji\u017e dne p\u0159ipraveny. V\u00fdsledn\u00e9 podoby jejich\nlogotyp\u016f, tak jak budou pou\u017e\u00edv\u00e1ny k\u00a01.\u00a01.\u00a02018, byly p\u0159edstaveny\nv\u00a0tiskov\u00e9 zpr\u00e1v\u011b \u00da\u0159adu vy\u0161et\u0159ov\u00e1n\u00ed\u00a0UUD.<\/p>\n\n<div class=\"center\">\n\t<div><a class=\"imagelink\"\n\thref=\"\/pixynergia\/wp-content\/uploads\/2013\/02\/loga31.png\"\n\trel=\"lightbox[img_loga]\" title=\"Loga p\u0159ipraven\u00e1 pro f\u00e1zi 2\"><img decoding=\"async\"\n\tid=\"img_loga1\" src=\"\/pixynergia\/wp-content\/uploads\/2013\/02\/loga31-222x300.png\"\n\twidth=\"222\" height=\"300\" alt=\"foto\" \/><\/a><\/div>\n<\/div>\n\n<p>Bude jist\u011b zaj\u00edmav\u00e9 sledovat v\u00fdvoj na poli u\u017eit\u00e9ho designu\nv\u00a0p\u0159\u00ed\u0161t\u00edch m\u011bs\u00edc\u00edch a letech. Kter\u00e9 firmy se s\u00a0p\u0159echodem\nvypo\u0159\u00e1daj\u00ed co nejd\u0159\u00edve, kdo zvol\u00ed postupnou zm\u011bnu v\u00a0n\u011bkolika kroc\u00edch a\nkdo r\u00e1znou zm\u011bnu skokovou? Jak\u00e9 p\u00edsmo nakonec budeme v\u0161ichni pro na\u0161e loga\npou\u017e\u00edvat? \u010cekaj\u00ed n\u00e1s skute\u010dn\u011b vzru\u0161uj\u00edc\u00ed designersk\u00e9\u00a0\u010dasy.<\/p>\n\n<!-- by Texy2! -->","protected":false},"excerpt":{"rendered":"<p>Tahle historick\u00e1 firemn\u00ed loga a zna\u010dky produkt\u016f ka\u017ed\u00e9ho jenom otravuj\u00ed. Ka\u017ed\u00e9 je \u00fapln\u011b jin\u00e9, kdy\u017e se jich sejde v\u00edc pohromad\u011b, je to o\u0161kliv\u00e9, ka\u017ed\u00fd pes jin\u00e1 ves. Sou\u010dasn\u00ed design\u00e9\u0159i jsou si tohoto probl\u00e9mu v\u011bdomi a za\u010dali ho \u0159e\u0161it. P\u0159erod je postupn\u00fd a pozvoln\u00fd, ale p\u0159ece jen patrn\u00fd: v\u0161echna loga budou postupn\u011b unifikov\u00e1na podle jednotn\u00e9ho\u00a0vzoru. Prvn\u00ed &hellip; <a href=\"https:\/\/www.pixy.cz\/pixynergia\/2013\/02\/27\/vzrusujici-designerske-casy\" class=\"more-link\">Pokra\u010dov\u00e1n\u00ed textu <span class=\"screen-reader-text\">Vzru\u0161uj\u00edc\u00ed designersk\u00e9 \u010dasy<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,4],"tags":[],"class_list":["post-653","post","type-post","status-publish","format-standard","hentry","category-vseobecne","category-webdesign"],"_links":{"self":[{"href":"https:\/\/www.pixy.cz\/pixynergia\/wp-json\/wp\/v2\/posts\/653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pixy.cz\/pixynergia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pixy.cz\/pixynergia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pixy.cz\/pixynergia\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pixy.cz\/pixynergia\/wp-json\/wp\/v2\/comments?post=653"}],"version-history":[{"count":14,"href":"https:\/\/www.pixy.cz\/pixynergia\/wp-json\/wp\/v2\/posts\/653\/revisions"}],"predecessor-version":[{"id":671,"href":"https:\/\/www.pixy.cz\/pixynergia\/wp-json\/wp\/v2\/posts\/653\/revisions\/671"}],"wp:attachment":[{"href":"https:\/\/www.pixy.cz\/pixynergia\/wp-json\/wp\/v2\/media?parent=653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pixy.cz\/pixynergia\/wp-json\/wp\/v2\/categories?post=653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pixy.cz\/pixynergia\/wp-json\/wp\/v2\/tags?post=653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}